I'm totally against it, but I believe it's inevitable. Three years ago, I complained because a certain bank was doing this to its customers —without their consent— to identifying them and serving them immediately according to their preferences. In practice, it was to improve cross-selling (that bank is part of a financial conglomerate). People, in general, are poorly informed about the consequences of using this type of technology; they lean toward convenience or don't care.
Discussion
Julian Assange was incredibly prescient when he said, "We are the last free generation.“
Do we really have to accept this? Is it only unbearable for my generation? Because we know it differently?
I mean: Does no one need this kind of freedom anymore? Is it outdated? I simply cannot come to terms with it.
As long as we continue to think for ourselves and question the system, we will remain free. Simply because we are unpredictable. Our freedom is inside us.