Many people (not so much in Bitcoin circles, of course) are also quick to think of money as a negative in general… lacking the understanding that it’s the *type* of money that feeds all of these negative loops.
Makes it a more difficult topic, as everyone’s relationship to money is different, and often fraught, and so to make the connection between money and your time is that much heavier of a revelation.
It also means that those breakthroughs - the spark of realization - when someone understands Bitcoin, are that much more profound, exciting, and satisfying