The thing is. not sure how V4V become.

Enjoy free content and hope someone zaps you.

That's like opening a restaurant, offering food for free, and expecting people to pay as much as they like.

Restaurant will go out of business in 5 days.

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Not exactly. Food has an incremental cost. Not only in raw materials but also time to prepare and serve.

The idea with #v4v digital content is that it scales. The incremental cost of each copy is essentially zero.

You hope that enough people zap you that it makes it worth your while. And/or enough people appreciate it that it makes it worth your while, even though appreciation doesn’t pay the bills.