What it does is it creates a market demand where the corpos will see that their biggest gift card purchasers are Bitcoin payment processors. This incentivizes more adoption.

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By shareholders and corpos, while your avarage Joe remains ignorant that you used bitcoin, good strategy.. I guess ?

Glad you mentioned that, because I use Bitrefill for basically all of my purchases, I have had many conversations with clerks because they ask if I want a receipt for the rest of my giftcard. I tell them no because I paid with Bitcoin and got an exact amount. This usually creates an interesting conversation that results in the clerk looking into Bitcoin.

Do at least two of them started accepting bitcoin direct from onchain or lighting ? Or it was just a courtesy show of interest in the end ?

I mean, if I am going to TJ Max, what do you suggest I do to increase Bitcoin adoption while I am there? Or should I just use fiat?

You ask if they accept bitcoin, if they don't then you leave, or just pay in cash/fiat and leave. You're more likely to augment their interest naturally asking than trying hard to look cool for going extra lenghts to spend it your bitcoin there.

Spend your bitcoin*