How exchange happens has huge implications for "market pricing things". See my other reply. I can sell content for $100 to one person, but I will never get $100 in zaps for the same thing from one person.

So how the market prices things happens, even when the content is the same.

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Agree, if you post content before agreeing on price it’s quasi free. The thing with opinions, editorials and thesis, or even how to videos, is, everyone has one, they are relatively easy to do. In a public square you exchange ideas. For free. Very powerful. In a market place for IP, goods and services, you exchange value after you agree on the value.