I don’t think monetization is an issue. I think the only thing preventing monetization like that is scale.

While we don’t know impression numbers on Nostr, you will get paid about $4-8 per million impressions on X.

Let’s take the upper range, $8/million impressions. On X, if you have 1.5 billion impressions in a month, you will make about $12,000 in revenue at $8/million impressions.

Now let’s look at Nostr. Let’s say 0.5% of people zap a post with 21 sats. This means that for 1 million impressions, you will have 5000 zaps, totaling 105,000 sats. 105 ksat is around $61. This means you would be paid around $61 per million impressions.

So, on Nostr, if you could pull in 1.5 billion impressions in a month, you would make around 157.5 Msat, or $91,300, if only 0.5% of viewers left a 21 sat zap.

That is 7.6x as much as you would make on X. We are so early to Nostr. The most zapped posts are probably only getting thousands of impressions. I feel that the zap rate would be much higher than 0.5%, but if it were only 0.1%, you would still make more than on X. Ad revenue on X is a joke.

Micropayments will destroy ad revenue based services. We will still see advertiser deals like you see on podcasts. Certain types of content, like videos, would see a higher rate of payment than simple tweet style posts.