More awareness is always fantastic! Now we just need to find a way to get the average person to give a damn.

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Agreed. I think the biggest challenge is breaking through the illusion of financial privacy. Too many people don't care because they think the system works. And making it even more of an uphill battle, it's hard to put an image to financial surveillance. It's not like police brutality where there are pictures that go viral. Sadly, screenshots of "your account has been frozen" letters do not grab the same attention.

Well said. It’s an invisible force; omnipresent. It’s a hard thing to make tangible.