The social media dopamine chase promises fulfillment one scroll at a time. Just scroll one more time and you will find the truth, you will find true satisfaction, you will find happiness. Just one more scroll.
Discussion
That's why the infinite scroll feature must always have configurable limits aka stopping cues. Otherwise the feature is a complete dark pattern in UI design and reflects the manipulative desire of the developers to maximise their users screen time (probably to serve advertisers and get money in exchange).