Quick service restaurants are all down on sales at the moment. If this gets steak n shake any momentum others will follow. (Source, I have worked in the industry financially)

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They recently closed all the locations within the Austin area. Closest one is near San Antonio.

I can't imagine this is going to boost sales much, but it's a good precedent. I hope it pays off for them.

I think being in that predicament is what gives them the courage to try this