Name has way more to do with it than anyone realizes

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I hope that's not true. But maybe you're right

Case in point eth classic …

ETH Classic isn't to ETH, what BCH/BSV are to BTC...

In the ETH case both are shit, so it all comes down to marketing. There I agree with you.

With BTC one is actually designed specifically for a purpose (digital commodity money) and the other is shit. One is winning because of its functional properties, not because of marketing.