Unit bias is an issue with Bitcoin. Newcomers often buy Dogecoin or other altcoins simply because they can own "a lot" of them, while the idea of ever owning a whole Bitcoin feels impossible. One proposed solution by nostr:nprofile1qqsgeksa4tajm7x673gq2v7t56dkgkh6pjhhzdhrgxlpke4za8jmmkqpzemhxue69uhhyetvv9ujuurjd9kkzmpwdejhgqgjwaehxw309ac82unsd3jhqct89ejhxqgkwaehxw309aex2mrp0yhxummnw3ezucnpdejqetk0p4 is to shift the language from 21 million bitcoins to 2.1 quadrillion bitcoins. Bitcoin is a great brand name and using satoshis or sats can be confusing. This would fix that too.

However, I feel this proposal would create confusion too, especially for those new to Bitcoin and for the media—because for 16 years, people have heard there are only 21 million bitcoins. Explaining that the total supply hasn’t changed, only the denomination, would be exhausting. Personally, I think calling them “sats” isn’t very intuitive, they should’ve been called “bits”, but at this point, I don’t really care.

¯\_(ツ)_/¯