Yes, exactly. Humans like to feel smarter/superior to others, so individuals use this to their advantage to drive engagement and to form relationships with their targets.

Many people on social media will pretend to be ignorant, or will post things that are obviously inaccurate, or downright false, to get engagement on their posts. People love to "dunk" on others, or point out how much smarter they are, with little knowledge/regard of what is actually happening.