How does it make you feel when apple does it to buyback stock?

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Kinda like microstrategy in reverse.

Apple does not print shares to buy shares, it uses excess profits

Mstr dilutes shareholders to buy BTC

I think it will be bad for mstr holders

I saw a chart with amount of BTC per share is rising.

It's different but it achieves something similar for both companies -> improved liquidity for the company - less dividends distributed to shareholders.

Mstr has a unique situation with saylor being majority anyways - so he's diluting himself.

But apple buying back stock allows them to increase their dividend per share without changing the nominal payout to shareholders.

Buying back your own stock instead of paying it out in dividends just feels wrong to me.