Replace "relay" with "community" and I think it makes sense. Social has always been about community. Relay's need to dial in on this.
The narrative does need to change cause it is too focused on client UX. Clients can be vibe-coded in a weekend by a jr dev. The real nostr is on community based relays (paid or WoT). Get a good relay going with an engaged community and a client for it will rise organically.