Yeah, people that bought in last bull or this bear don't get how this is life-changing money for some already.
Imagine a working class Joe putting all your savings, 1000 bucks, in BTC and now your stack is worth a milli or 100k.
That's just too good to pass up for some.
Sure if your new it might be only 10x for you, but wouldn't you get a better car, house, or life situation if it were at 100x?