I'm curious what the motivation has been to destroy it. It all seems so deliberate, but in all honesty, he's probably just very out of touch. Social is hard. You can't meme and shitpost your way though it. Well 😂 we as users can, but that can't be the company motto.
Discussion
I doubt it was deliberate. I think most likely explanation is just lack of self-control + urge to make it his own playground with special set or rules for him.