the majority of people who use social media, any social media, don't post and don't create content. they only consume.

in a decentralized environment, these users can't be targeted or advertised to so it's difficult to keep their interest if the flow of content is not fresh or not to their liking. working hard to find their people and build their feed is a barrier to entry. even if it is overcome and they do find their people, they might still not turn from consumers to creators.

most people are not creators and don't want to be. they're perfectly happy scrolling, doling out likes and zapping their favorite creators. There's no reason to try to turn them from consumers to creators. The ecosystem needs both.