⚡️🇮🇱🇺🇸 ALERT - Israel is secretly paying influencers thousands to push its propaganda online.
➤ Leaked documents show influencers are being paid $6,000–$7,000 per post on TikTok and Instagram to promote pro-Israel messaging.
➤ Israeli PM Netanyahu confirmed the campaign, calling these influencers “very important” in fighting back against critics.
➤ The program, run by Bridge Partners for Israel’s Foreign Ministry, is called the “Esther Project.” Between June–September alone, about $553,000 went directly to influencers.
➤ Invoices show the total campaign budget is $900,000 for June–November, covering 14–18 influencers expected to produce up to 90 posts.
➤ The firm’s founders, Yair Levi and Uri Steinberg, brought in an ex-IDF spokesperson and U.S. law firm Pillsbury Winthrop, which previously represented spyware company NSO Group.
➤ It’s still unclear which influencers are involved.
