What do you mean?

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How is the highest quality good the cheapest? What caused this reversal?

"they have the cheapest option, among their nearby competitors, for particular goods of a particular quality."

Example: 100% grass-fed, organic ground beef at Whole Foods near me is cheaper than the identical product at a regional chain grocery store. The regional chain definitely has some dogshit beef that is considerably cheaper, but I'm comparing apples to apples.

What caused the reversal? I'm assuming Amazon's efficiencies of scale and other (oft-hated) strategies.

Got it. 👍

I boycotted Amazon products back when they kicked Parler from their AWS services.

We have a great local competitor "Good Earth" in Utah that we use. They've been around here for longer than the Amazon scum store.

Totally fair.

As I said elsewhere: I am fortunate enough to live in a place that has a lot of healthy, local food providers. But for everything else, I can either pay more and often end up with fewer healthy options, or pay less and go to Amazon - which I agree is ideologically questionable.

...and thanks to the wonders of markets, Amazon and I can set aside our ideological differences and engage in voluntary trade to our mutual benefit.