Late 90s early 00s it was still slightly subversive and being in the midst of it in central California it was a rather large scene. Between the cartel grow ops and all of us us gorilla growing there was a territory war and so many shenanigans. "Stoner Couture" is the new fashion craze that rides the coat tails of all the hard work we put in in those 2+ decades to grow, fight cartels, and in the end turn this main stream.