Because it's new English for "KYC everyone for everything"
Discussion
How is it KYC?
If people are forced to verify their age to use social media and co, they'll have to ID themselves no?
No.
They have to have electronic id but it uses zero knowledge proofs to create completely unlinkable and private age proof.
There are many other problems and it's a way how to force everyone to electronic ids. But that does not mean that anyone will learn your identity, not even age, only that it's above threshold.
I will write an article about it.
There are bigger problems with it though.
Please do. Very interested