You sell it by "hey nobody can sensor your speech on this thing"
Discussion
That's a turnoff to a lot of people. Was talking to a friend last night about nostr, and as soon as I said it was sensor resistant, he was like "oh, so I would be able to find THOSE types of posts and content?! Not interested at all."
Can bring a horse to water but can't make them drink.
Most people don't care about that though. It's a sad truth.
For a lot of people who would even think to leave Twitter, free-speech is actually an anti-feature to them. I spent the last couple days on BlueSky, and the people who stay, stay because the blocking feature actually grants them broader content censorship powers that extend to people that weren't even participating in the thread. They LIKE that. 🤮