Nope. That is a key tenet of McLuhan. A rock in the ground is neutral. A rock in hand (technology) is not.
Discussion
You can either use the rock in the hand as a tool, or as a weapon.
Nope. That is a key tenet of McLuhan. A rock in the ground is neutral. A rock in hand (technology) is not.
You can either use the rock in the hand as a tool, or as a weapon.