"trending" shouldn't be a thing. your feed. who you follow. that's it.
Discussion
You can guarantee that not only will some of the apps curate content manually, but that eventually the big social media will be doing that too.
The freedom of Nostr is going to be purely about people writing good algorithms and putting the parameters for controlling them in the hands of the user. Otherwise, it will be a mass of invisible, unseen posts that never get seen.
It's gonna happen though, but it's not gonna have the big money behind it. Us proles are always gonna be on the outside of the Big Club.