So trademarks and branding are 100% intellectual property. They obviously serve a valuable purpose and a company is absolutely within their rights to defend that property. I'm glad we agree.

Also:

Merriam-Webster dictionary, Plagiarism:

(transitive verb): to steal and pass off the ideas or words of another as one's own : use another's production without crediting the source.

(Intransitive verb) : to commit literary theft : present as new and original an idea or product derived from an existing source

Plagiarism is a violation of intellectual property, you can not choose to believe in one without the other, that's asinine.

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I think you should read what I said more carefully.

If you can figure out how to defend exclusive control of a particular brand name without using force or violence then I'm all for that.

I think it is fraud to claim to be the originator of a book that was simply copied from someone else. I see nothing wrong with reprinting a copy of a book that is properly attributed to the author & indicating that it was an independent publication (same as any book in the public domain). I also think it is a fraud to produce a copied product & claim it is a respected brand. But there is nothing wrong with Aldidas & Adidas coexisting. I don't know what sort of restitution is owed for violations in either case, I suspect something like libel laws would be the place to look for how restitution should be handled.