I'm ok with zapvertising when it's 1 to 1, ie I see zap messages sent directly to me in my zap notifications list. Having them behind a drop-down is fine too, hidden but easily available, so others can check the zaps to my note if they so wish.

Something like this is different though, it changes the meta. All of a sudden people's posts & the comments to them become advertising platforms, and they don't have a choice. Imagine if someone posted something critical of a company. They could avoid zapping the critical op, but feed their information into every comment. Oof.

I've been using the Internet since the 90s. Every site and platform I've ever used I watched get enshittified until it became unusable. It's a slow and insidious process. As Nostr gets more popular, and attracts more users, VC money, and big companies, the same thing will happen. I'd hate to see that, because the promise of Nostr is to escape that. I hope it can be avoided, but I'm afraid it will be the same story all over again.