Bluesky's marketing department was Elon Musk. But your observations about nostr are true. At the same time, I'm not that worried about it, so long as 1. the best tech wins and 2. I can build a sustainable business on the protocol while staying decentralized. On the other other hand I recognize that "build it and they will come" is delusional. It all just depends on what the goals for the protocol are, and those vary widely.
Discussion
I think best tech wins on an open, unregulated market - not when most of your potential customers are institutionalized like in current democracies. If people are conditioned to rely on institutions and can't even recognize alternatives, then technical superiority is irrelevant.