Consumerism was outta control anyway. Maybe people now will get to appreciate what they have instead of being mindless consumers

It’s the new thing lol

Look up tarifa for kite surfing. Portugal probably better for surf though as long as on western coast, not south as doesn't get swells. The meditteranean (Costa del Sol malaga area of Spain and all French riviera), you aint getting waves.

Any sport? Look up Tarifa. Its windy.... like really windy but that makes it a kite surfing destination. Great parties, people from all over and good food. Only negative is traffic due to number of people that flock there. Some stunning scenery there and you can go slightly quiet day at bolonia

Lagos, Portugal is pretty good.

Looking for what? French riviera is nice, lots of great culture and food but also southern Spain has good beach bars and restaurants in summer. Malaga coast fantastic but quite built up. Cadiz coastline around Conil area stunning. Make sure to try the bluefin tuna and retinto beef and go up to see Vejer de la frontera. Portugal is also great. You want to take a weather risk for something a little different, try northern Spain around Basque country and Asturias. Especially if you like cider. Bilbao is a great culinary experience on the way. Too many options. Lots of coast. What are you looking for?

Maybe rose of Pinot once the new vineyard starts producing

Wine is fragile and difficult to ship.

Bitcoin is volatile internet money.

Neither seemed like a foundation for a business—

until I found my best customers: Bitcoiners.

🧵 How I took my winery from zero to all-in:

2021

I’d just started selling my wine at farmers markets.

One day, a guy asked, “Do you accept crypto?”

I said, “I’ll take your bitcoin,” and had no idea how I’d actually do that.

He walked away.

But it stuck in my mind.

The first person who ever asked.

I was a Bitcoiner, but didn’t think that had anything to do with wine.

Bitcoiners were 0% of my sales.

2022

I joined Twitter. Went to my first Bitcoin conference.

And the people in it? They were my people.

Honest. Curious. Genuine. Driven.

A few folks started asking if they could buy wine with bitcoin.

I said yes—not because I saw a business opportunity.

I just wanted more bitcoin.

I added a little Bitcoin logo to my wine bottles.

Put up a “Bitcoin Accepted Here” sign at the farmers market.

But that was mostly for my own obsession.

I mostly had old men come up and warn me about bitcoin’s volatility.

But sometimes, real ones would trickle through.

One woman saw the sign and said:

“You accept Bitcoin?? I HAVE TO GO GET MY HUSBAND.”

I could tell she was married to someone who couldn’t stop talking about bitcoin, like me.

Sure enough, I now consider him a friend.

Bitcoin sales still felt more like a fun side quest than a real channel.

Bitcoiners were ~10% of my sales.

2023

This is when I felt the shift.

Early in the year, bitcoin sales started covering my living expenses.

By the holidays, the momentum was undeniable.

Still not everything—but enough to make me pay attention.

Bitcoiners weren’t just buyers.

They were thoughtful. Loyal. Fun to talk to.

It didn’t feel like marketing—it felt like alignment.

Bitcoiners were ~50% of my sales.

2024

Things got wild.

I released Satoshi’s Reserve, a wine I’d quietly been setting aside since 2021.

The auction blew past anything I’d seen before.

In dollar terms, it beat the entire prior year of online sales.

Then I dropped HIGHER, my second bitcoin-focused wine.

Another record. Same story:

Enthusiasm. Loyalty. People telling other people to support me.

Meanwhile, I was still at farmers markets.

Twelve-hour days every weekend.

Pitching the same story to strangers who’d never come back.

Bitcoiners were showing up, rebuying, and selling for me.

That made the decision easy.

Bitcoiners were ~75% of my sales.

2025

No more farmers markets.

No more trying to reach “everyone.”

I’m all in on Bitcoiners now.

I’ll probably make less money this year.

But I’ll be fired up by everything I do.

And I’ll have complete alignment between my job and my mission.

Selling wine for bitcoin isn’t just good business.

It feels like doing my part to make the world better.

And the fact that I get to do that with wine from my family vineyard?

That’s about as soul-filling as it gets.

Bitcoiners didn’t just become my best customers.

They joined my mission.

Bitcoiners have high expectations, are discerning and HATE deception, but if you have that, then they are dying to become your best customers.

Plant a Flag.

Bitcoin Preferred.

PeonyLaneWine.com 🍷

Wine is fragile and difficult to ship.

Bitcoin is volatile internet money.

Neither seemed like a foundation for a business—

until I found my best customers: Bitcoiners.

🧵 How I took my winery from zero to all-in:

2021

I’d just started selling my wine at farmers markets.

One day, a guy asked, “Do you accept crypto?”

I said, “I’ll take your bitcoin,” and had no idea how I’d actually do that.

He walked away.

But it stuck in my mind.

The first person who ever asked.

I was a Bitcoiner, but didn’t think that had anything to do with wine.

Bitcoiners were 0% of my sales.

2022

I joined Twitter. Went to my first Bitcoin conference.

And the people in it? They were my people.

Honest. Curious. Genuine. Driven.

A few folks started asking if they could buy wine with bitcoin.

I said yes—not because I saw a business opportunity.

I just wanted more bitcoin.

I added a little Bitcoin logo to my wine bottles.

Put up a “Bitcoin Accepted Here” sign at the farmers market.

But that was mostly for my own obsession.

I mostly had old men come up and warn me about bitcoin’s volatility.

But sometimes, real ones would trickle through.

One woman saw the sign and said:

“You accept Bitcoin?? I HAVE TO GO GET MY HUSBAND.”

I could tell she was married to someone who couldn’t stop talking about bitcoin, like me.

Sure enough, I now consider him a friend.

Bitcoin sales still felt more like a fun side quest than a real channel.

Bitcoiners were ~10% of my sales.

2023

This is when I felt the shift.

Early in the year, bitcoin sales started covering my living expenses.

By the holidays, the momentum was undeniable.

Still not everything—but enough to make me pay attention.

Bitcoiners weren’t just buyers.

They were thoughtful. Loyal. Fun to talk to.

It didn’t feel like marketing—it felt like alignment.

Bitcoiners were ~50% of my sales.

2024

Things got wild.

I released Satoshi’s Reserve, a wine I’d quietly been setting aside since 2021.

The auction blew past anything I’d seen before.

In dollar terms, it beat the entire prior year of online sales.

Then I dropped HIGHER, my second bitcoin-focused wine.

Another record. Same story:

Enthusiasm. Loyalty. People telling other people to support me.

Meanwhile, I was still at farmers markets.

Twelve-hour days every weekend.

Pitching the same story to strangers who’d never come back.

Bitcoiners were showing up, rebuying, and selling for me.

That made the decision easy.

Bitcoiners were ~75% of my sales.

2025

No more farmers markets.

No more trying to reach “everyone.”

I’m all in on Bitcoiners now.

I’ll probably make less money this year.

But I’ll be fired up by everything I do.

And I’ll have complete alignment between my job and my mission.

Selling wine for bitcoin isn’t just good business.

It feels like doing my part to make the world better.

And the fact that I get to do that with wine from my family vineyard?

That’s about as soul-filling as it gets.

Bitcoiners didn’t just become my best customers.

They joined my mission.

Bitcoiners have high expectations, are discerning and HATE deception, but if you have that, then they are dying to become your best customers.

Plant a Flag.

Bitcoin Preferred.

PeonyLaneWine.com 🍷

Planning to do a long fast next week. If you are reading this, join in if you can. The goal is to do more than 3 days. Water and salt only

The success of society can be measured by availability of king beds. Or lack of them.

Looking at you UK, the crumbling dumpsterfire of sardine can existence

Have you read The Red Pony?

It’s funny how some people have no problem with simulation theory, but believing in the God of the Bible is too far fetched.

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Steinbeck is my favourite American author. Can’t go wrong.