wow. Britain has been pretty progressive over its nuclear energies of late no?
These parodies are so good. Simple production and straight to the point
After being ousted for 11 years, Steve Jobs returned to Apple in 1997 - He restructured the company, simplified operations, launched new products within six months, worked with a small team alongside ad agency and created the iconic 'Think Different' marketing campaign.
This was his speech as he introduced the campaign to his global marketing team :
To me, marketing is about values. This is a very complicated world, it’s a
very noisy world, and we’re not going to get a chance to get people to
remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
Now, Apple—fortunately—is one of the half a dozen best brands in
the whole world. Right up there with Nike, Disney, Coke, Sony. It is one
of the greats of the greats. Not just in this country, but all around the
globe. But even a great brand needs investment and caring if it’s going
to retain its relevance and vitality, and the Apple brand has clearly
suffered from neglect in this area in the last few years. And we need to
bring it back. The way to do that is not to talk about speeds and feeds.
It’s not to talk about MIPS and megahertz. It’s not to talk about why
we’re better than Windows. The dairy industry tried for twenty years to
convince you that milk was good for you. It’s a lie, but they tried
anyway. [Audience laughs.] And the sales have gone like this [down],
and then they tried “Got milk?” and the sales have gone like this [up]. “Got Milk?” doesn’t even talk about the price—matter of fact the focus
is on the absence of the price.
But the best example of all, and one of the greatest jobs of marketing
that the universe has ever seen, is Nike. Remember, Nike sells a
commodity. They sell shoes. And yet when you think of Nike, you feel
something different than a shoe company. In their ads, as you know,
they don’t ever talk about the price. They don’t ever tell you about their
air soles and why they’re better than Reebok’s air soles. What is Nike
doing in their advertising? They honor great athletes, and they honor
great athletics. That’s who they are, that’s what they are about.
Apple spends a fortune on advertising. You’d never know it. . . . So,
when I got here, Apple [had] just fired their agency and was in a
competition with twenty-three agencies that, you know, four years from
now they’d pick one. And we blew that up and we hired Chiat/Day, the
ad agency that I was fortunate enough to work with years ago, who
created some award-winning work, including the commercial voted the
best ad ever made, 1984, by advertising professionals.
And we started working with that agency again, and the question we
asked was: Our customers want to know, “Who is Apple, and what is it
that we stand for? Where do we sit in this world?” And what we’re
about isn’t making boxes for people to get their jobs done, although we
do that well. We do that better than almost anybody in some cases. But
Apple is about something more than that. Apple at the core, its core
value, is that we believe that people with passion can change the world
for the better. That’s what we believe. . . . And that those people who
are crazy enough to think they can change the world are the ones that
actually do.
And so what we’re going to do in our first brand marketing campaign
in several years is to get back to that core value. A lot of things have
changed. The market is a totally different place from what it was a
decade ago. And Apple is totally different, and Apple’s place in it is
totally different. . . . But values—and core values—those things
shouldn’t change. The things that Apple believes in at its core are the
same things that Apple really stands for today
And so we wanted to find a way to communicate this. And what we have is something that I am very moved by. It honors those people who have
changed the world. Some of them are living; some of them are not. But the ones that aren’t, as you’ll see—you know that if they ever used a computer, it would have been an Apple. The theme of the campaign is Think different, honoring the people who think different and who move this world forward.
And it is what we are about; it touches the soul of this company. . . . I hope that you feel the same way about it I do.
eh over raw milk ? i just had raw milk yogurt for supper. First world countries can be kinda restrictive sometimes
I believe Cashu's USP is "privacy" as they ride on the notion lighting is centralised in terms of data collection, not private, user data exposure, security risk etc - this was articled passed on : https://abytesjourney.com/lightning-privacy/
I don't know if anyone has dived into this, quantify providers vs services and determine accuracy of this claim. But if there is I would love to know more
If Cashu is to target niche markets on specific privacy requirements, take on the Tor approach then I get the gist. However at this point, they plan to have a wide target market, which means cashu taking over a large amount of sats' circulation. I think this is a very bad idea. Having said that, so many others can also start establishing tokens of their own and do whatever they want in the name of "Bitcoin privacy".
Steve Jobs had a similar opinion as you, nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. During his reign, Apple did not test their ads either. Steve knew what he wanted and went for it. It reminded me of this note.
This is from the book 'Insanely simple - the obsession that drives Apple's success' by Ken Segall (Steve's creative arm)
I don't know if Cashu has technical papers written yet but I am not a fan of the ordinals either. Luring of the crowd to pump and dump is not the way to raise value of Bitcoin. Everytime this happens we loose sight of what's real and miss the chance of building real businesses that uses bitcoin as money
This all seems like the altcoin's trojan horse entering bitcoin - and its kinda scary
haha that is true. All I know is that you have a wonderful wife who keeps you sane =) But that aside, this is another great piece. I'm really happy to see you building this area of real capital growth that's a big opportunity in the bitcoin economic world. It gives me so much of peace of mind to see that we are slowly moving away from the pump and dump, emotional driven, madness of the crowd world (though it will never will be fully eliminated and that's ok - if used right, hopefully, it has its perks). When it comes to the VC world in the Bitcoin arena, we have some angels and early stage investor (obv not enough). Are you also looking into PE exploration? Michael Saylor's collection of funds can be one to invest. Are you intending to bridge between bitcoin and public market? (This would be really wild too)
I'm so very excited to see this. I've had some really good conversations with you over the years and I've seen how you explored various markets in depth in your writings and capital progression. I loved that green ham piece. I wish you all the best in this venture.
According to Cashu folks it not an ERC 20 kinda token where its pegged to bitcoin. But...you need Bitcoin to create and dispose the tokens (buy tokens with bitcoin or in fancy terms - mint/melt ). Its price is determined by Bitcoin. When you are using the tokens as money - for example to buy eggs - it doesnt use sats, it uses the token value. If there are many tokens moving forward, people are not going to use sats. So even though its not an ERC20 token, it seems like it carries a lot of altcoin ethos.
haha. Sarong is actually a common thing men worn by men in south east asia, specifically Malaysia, Indonesia and the Philippines
whats a cashu wrapped bitcoin? I think when there are many bitcoin tokens - lets call them pecans, almonds, hazel - The smaller transactions uses tokens not sats. Only the buy and sell of tokens is by sats. It will dilute how much sats is being transacted daily. I think if the goal is to pump and dump bitcoin and all transactions via tokens - then yea its going to be your altcoin v2. My hope is that it becomes a global currency for global trade. Real use cases that people globally can benefit out of. And to be that, you need a lot more buy and sell using bitcoin and sats. Perhaps there are diff school of thoughts
circulation of money and absolute amount of money are different, but both a necessary indicator in an economy. Transaction of sats between wallets will indicate circulation - how much is being spent. Circulation of different currencies through will dilute the strength of cashflow.
So when a cashu transaction is happening - ie buy and sell anything you want using a cashu token, would you consider the transaction a change of sats or a change of token ?
and if it is a change of token, are we heading to a direction where buy and sell will be using multiple names based on the tokens ?
Would this not significantly reduce sats usage, except to buy more tokens? Sorry for so many loaded questions I'm a little bit confused. And thanks for always answering, I appreciate it
Thanks Daniel. Would you consider Cashu's tokens as sats ? I noticed some do and some don't. Are bitcoin's sidechain tokens considered as sats ? Is wallet of satoshi transmitting sats ?
lol me too. I would imagine tokens as a cluster. So, say you are transacting with cashu tokens, does that reflect an increase/decrease in bitcoin for each transaction ? Or only when you buy and sell (mint and melt) cashu tokens from Bitcoin ?
yea, this is my train of thoughts too. But I am confused why tokens are referred to sats. And what's up with Wallet of Satoshi ? Why are they not transmitting Sats ? This was a conversation here with one of the Cashu devs earlier.
they are bought and sold (or fancier word minted) using sats. The transactions within cashu its through its own tokens.
Does that mean all bitcoin sidechain tokens are now called sats ?