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Steve
371ce5d7b8fb98ce753e0c6da59675345eca98f3b84d78b6cf19a3ed9166e6a6
Solo entrepreneur helping other solo founders & small businesses win at marketing. Founder @ freak.marketing & deadlinekit.com. Portland-based.

I've been building a new daily reading habit this year, starting with just 5 minutes of fiction per day and working up to 10 minutes now. My current streak is 52 days and counting! It's been such a rewarding experience. Currently making my way through Shōgun and absolutely loving it.

Now I want to rewatch Weekend at Bernie’s for the first time in like 20 years

Tried out comet browser. First impressions; the UI is cluttered af. Not a fan. I notice it has the sidebar chat but it doesn’t cross reference tabs.

Top three favorite new web tools I’m using this year:

Dia browser: has awesome AI integration

Cursor IDE: sick AI powered IDE

Wispr: AI powered dictation

Just played around with Gemini 2.5 image generation and it’s pretty sweet. No more digging through stock photo sites when I need images for landing pages or ad creatives. Now I can make exactly what I want in seconds.

Feels like stock photos might not be around much longer.

Google DeepMind’s AI just outperformed traditional models in forecasting Hurricane Erin. Could this be the start of smarter storm predictions? https://southfloridareporter.com/googles-ai-weather-model-nailed-its-first-major-storm-forecast/

Idiocracy just randomly came on, what’s YouTube trying to tell me?

Potato skins have no business being in mashed potatoes

Quick tip: In Google Ads, chasing higher ROAS can mean fewer sales, while pushing for more conversions often lowers ROAS. For brands in growth mode, focus on volume. More sales now means more repeat customers and more word of mouth later. Growth beats perfect efficiency.

Google is killing itself with AI overviews. What are they gonna do in 10 years when barely any websites are publishing free HUMAN generated content? What will the LLMs be trained on then? Why would anyone go to Google at that point?

The follow spam on Primal is out of control! I don’t think I had the same problem on Damus the last time I used it.

After 9+ years freelancing in Google Ads, the typing fatigue was real. Recently started using Wispr Flow and can't imagine working without it now.

Speaking is so much easier than typing, works across all apps, and understands context naturally!

https://wisprflow.ai/r/STEVE458 (affiliate - free Pro month!)

Another day another Google Ads audit! Is your campaign underperforming? We offer fixed priced audits for $300! https://freak.marketing/services/google-ads-audit

Trump’s DC National Guard deployment cost 4 times more than housing every homeless person in the city. Imagine if those resources went toward real solutions instead… https://www.commondreams.org/news/trump-national-guard-housing-cost.

Are you valuing leads or real sales in Google Ads? Setting conversion values the right way can transform your results. Full details: https://freak.marketing/post/valuing-leads-vs-actual-sales-google-ads