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Sam Wouters
63bfd103751e7a324f9949558c19d493bbab22dc0896660a3fb7e45cdc0c2982
Director of Marketing at River

We just hit 3 million Lightning transactions routed with nostr:npub1xkere5pd94672h8w8r77uf4ustcazhfujkqgqzcykrdzakm4zl4qeud0enā€˜s nodes, and September was another all-time monthly high!

Next week we have a report coming out with data across the entire network. Nostr is covered a bit in it too.

Got together with all of nostr:npub1xkere5pd94672h8w8r77uf4ustcazhfujkqgqzcykrdzakm4zl4qeud0en for 3 days. Such an amazing team 🧔

Sneak peak of the upcoming Lightning research šŸ‘€ hopefully done in October.

And a heads up that River will be dropping its Lightning capacity again, doing more with less šŸ™‚

I’ve started working on nostr:npub1xkere5pd94672h8w8r77uf4ustcazhfujkqgqzcykrdzakm4zl4qeud0enā€˜s Lightning report for this year.

Is there anything you would like to see covered in it?

I’ve already reached out to a dozen Lightning companies and large nodes, and about the same amount have reached out to me. The goal is to aggregate as much interesting data as possible, as we want to expand the scope of the report.

Last year’s report did great, definitely feeling the pressure to live up to it šŸ˜„

ā€œSam how do you have so much conviction in #BitcoinĀ ?ā€

It’s because I pray at the altar of Satoshi each morning šŸ§Žā€ā™‚ļø

My girlfriend and I made this from dyed preserved moss as a nice background for calls šŸ¤™

For context, this graph was made for the payments report. In that context it is relevant to understand what volume users actually intended to transact compared to how the system handles accounting.

Nope, just using many words to clarify what I dislike about it. I was perfectly calm typing that šŸ˜„ just wanted to articulate it. I suppose there is a difference between people who use it the way you do, and others who misinterpret it and think it applies to anyone who didn’t already buy.

I don’t buy into that principle at all. It’s a bit privileged to me/an in hindsight thing.

Many people were not raised or educated well, never intellectually encouraged to dive into things, or never became friends with people who would help them overcome those gaps. Do they only deserve to buy bitcoin later as a result? Is it their own fault that their environment since being a child shaped a world around them that didn’t help them see Bitcoin for what it is? I think intellectual people who choose to ignore Bitcoin may fit that description, but that’s a small % of the population.

As for your suggestion, I like it but then I’d want it to be data driven. That would be fascinating, but it would take a lot of user input.

As a Bitcoin educator, I think about this model that I included in the payments report a lot.

Many Bitcoiners think in terms of quantity: the more people we push through this funnel, the more may stick around = more adoption.

But adoption is not something that can only grow without cost. Turning people off has future consequences, so we need quality from all of us, not just the writers and podcasters.

A key part of this model is that it also shows the negative side: the people actively working against adoption. Their impact is difficult to measure, as there is no Google Trends for ā€œpeople who didn’t learn about Bitcoin because they read or heard too many hysterical headlinesā€.

Many people don’t make it through this funnel, or are even interested in the first place due to poor past experiences with negative media or overenthusiastic Bitcoiners that sounded crazy.

Here is how I view the 5 layers of the funnel:

1ļøāƒ£ The mindset of the person in the discovery phase is critical. If they are too prejudiced and not open to learning, it can massively delay the point at which they get into Bitcoin. Their decision to proceed is heavily influenced by their background and personal situation.

2ļøāƒ£ If people are open to learning more, perhaps the first content they consume is positive, but in their research, they may come across different information and opinions from personal relations that sway their perspective.

It is easy to blame media and misinformation for people not getting through this learning phase in a positive way, but introspection by the Bitcoin industry is also important. A Bitcoiner’s passion for the problems they believe it solves can also turn people off by going too deep on certain topics or overcomplicating their explanations.

3ļøāƒ£ After learning a bit, whether that is one or many content pieces, people will gain a certain perception of Bitcoin. This time, all of the above factors influence whether they will proceed and go deeper.

4ļøāƒ£ When it comes to usage, sometimes the journey from discovery to usage can be just a few minutes with the right person as a guide. Quickly letting people experience Bitcoin can be an effective tool to give people a wow moment, but it only works towards adoption if they commit to a learning phase after. ā€œPrivateā€ usage is the highest ranked here, given that maintaining your privacy on Bitcoin requires significant knowledge. This is also the case for using Bitcoin as the standard money in your life.

5ļøāƒ£ After having used Bitcoin, some people decide to take a certain role in the space, either personally or professionally. Some become users of Bitcoin. Many go a step further to actively educate others around them, and some become builders who maintain and accelerate the movement. There are also critics and detractors who try to slow down Bitcoin adoption.

Because of how hard it is to make it through, and we all know this, I’m a strong believer in focusing on quality. On making sure as many educational interactions are high quality and delightful, rather than reaching as many people as quickly as possible. I’m going to spend a lot of time helping people who struggle to explain Bitcoin to people close to them in the coming years.

Would love to hear your thoughts on the model and if you’d make any changes!

That’s not the primary audience though, we’re not producing content primarily for Bitcoiners, but for everyone. The goal is to grow the pond, which is why I spend more time on Twitter. I’m not as active on Nostr until it grows far beyond Bitcoiners. Would I in an ideal world publish everything everywhere at the same time? Sure, but sometimes that’s not going to happen.

I find it strange to demand that I post here, I thought the whole idea was freedom. I had it on my to do list, along with many other things I didn’t get to yesterday.

I prefer people send their sats to a good cause instead, as I earn an income from the company. My last donation was to #[4]​ so feel free to send it their way šŸ™‚

I released #[1]ā€‹ā€˜s new report: #BitcoinĀ  vs the $156 Trillion Global Payments Industry

Jam-packed with data, 30+ graphs and visuals, and yes, an executive summary šŸ‘‡

Learn about:

- What's happening in the cross-border payments industry

- The under-discussed risks of CBDCs

- The number of Bitcoin users globally

- Who is using Bitcoin for payments

- How Bitcoin compares to other payment methods

- How to grow Bitcoin adoption

& More

You can find the report here, I would love to hear your thoughts. https://blog.river.com/bitcoin-vs-the-156-trillion-global-payments-industry/

We’re going to win, but it’ll take some work!

BitcoinĀ may be getting the biggest breakthrough in self-custody since multisig. I would argue one of the best upgrades since Lightning.

Users will be able to intervene in case of a security breach!

Check out this simple explainer on OP_VAULT https://river.com/learn/what-is-op-vault-in-bitcoin/

Glad to Cross paths with you again good sir.

Last year I wrote two Bitcoin reports:

1ļøāƒ£ Insights from the 4th largest lightning network node - https://river.com/learn/files/river-lightning-report.pdf

2ļøāƒ£ What could Bitcoin mining look like at one zettahash? - https://river.com/learn/files/river-bitcoin-mining-zettahash-report.pdf

I’m now working on a third report. The topic is a deep dive into Bitcoin & Cross-border Payments šŸŒ Can it be the best tool? What needs to be done for more adoption?

If you want to discuss/collaborate/have input, let me know!