All The Light We Cannot See (novel) by Anthony Doerr
# NFT Royalties Are Dead
"It’s also unclear how much future NFTs have in any applications beyond internet clout"
https://www.digitalmusicnews.com/2023/08/18/nft-royalties-dead-opensea-drops-collection/
#web3
gm 😎
https://wavlake.com/track/4f4dfeaa-a254-45eb-bc69-2424da7c24f3 #tunestr #music
Welcome, Nele.
Capable of more than one, opposing view... even for binary thinking? 😉
I studied a case based on a large chain's customer analysis that utilized hyper-detailed data--we're talking thousands of data points. The report was then sold to an insurance company that, in turn, implemented it in their rate calculations.
An arbitrary example of the kind of insight they gained: the consumer of a class of product was x% more likely to miss a credit card payment then that of a different class--aftermarket car parts vs gardening supplies, for instance. And that was just at the macro level.
It was able, with statistical accuracy, dive much deeper, painting detailed consumer profiles, and predicting behavior. The targeting capabilities, as you've alluded to, only become more sophisticated over time.
Consider that the ideas we exhibit (memes, music, books) and the things we adorn ourselves with (clothes, cars, other people?) are an indication of the way we want to be thought of.
It's the basis for aspirational marketing. I don't drive the BMW because I am successful so much as I want others to believe I am. Except it's deeper still: I only need to believe others believe I am. It's self-trickery. The buy-in of the brand, and what it purports to symbolize, facilitates those mental gymnastics. And it handles so well.