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GM!

Eat cheese, stack sats, and tell your mom that you love her

affirmation: in 2025 we will deliver the greatest open-source mobile Bitcoin app of all time

The fact that some humans still advocate communism, even after having been presented with undeniable evidence that communism has never worked anywhere in the entire history of the world, is proof that we excel at story telling rather than logical analysis.

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I spent another 100,000 sats on a zap-vertising experiment…

And I think I proved that advertising on Nostr actually works…

Here’s:

1️⃣ What I did

2️⃣ The results

3️⃣ What I learned

1️⃣ What I did:

I sent 4105 zaps over the course of 3 days for a total of 112,000 sats.

Each zap contained a link for a blog post:

zapvertising-experiment.carrd.co

My goal was to see if I could get a reasonable cost per click (CPC)…

2️⃣ The results:

During the campaign I had a total of 71 unique visitors to the page.

CPC was 1578 sats or $1.50 usd.

I also gained 245 followers from that campaign.

These CPCs are in line with other ad platforms which validates the overall concept for me.

3️⃣ What I learned / brain dump:

- Results were better than expected.

- I thought there might have been a bit of negative push back (however none received).

- There is a chance I am significantly underreporting and google analytics isn't picking everything up (surprised to see 3-4x the number of new followers vs. clicks 🤔)

- THERE IS SOMETHING HERE. I still don’t know exactly what the model looks like, how it scales, but there is something to be uncovered.

- Right now, this can’t be done at scale… in the future it could. I spent ~$100 and it took me multiple days. In the future there will be ways to allocate +$10,000 per day here. For context of where we are at right now, Nostr daily zap totals are around 750,000 sats - about $675 - see stats.nostr.band/ for that data)

- Something feels off with the format… simply paying someone and sending them a link… The p2p model feels right, but the format feels off.

More to come 🫡

Let me know your thoughts 👇