Uber (Android, 2025):

1. you open the app, since you didn't rate your last trip there is a form with stars and you're forced to rate the driver before doing anything else, you try, there is no way around it;

2. since you don't remember the last trip at all you just do a 5-star rating;

3. now there is an input box that says "enter your pickup spot";

4. below the input box there is your home address, you're home so you click on that;

5. the app shows a route from some other place (presumably the last place where you got an Uber from to get home) to your home;

6. you get confused, you're already home and you want to go somewhere else, not the opposite, so you click to cancel;

7. I guess you'll have to click on the input box now, so you do;

8. it opens a map and a bunch of prefilled addresses, none of those are your home, so you have to type your address manually, with no hints, no autocomplete, nothing;

9. after filling your home address manually it suggests as a destination the last place you went when you got an Uber from home, at least that;

10. it says the driver will be there in 2 minutes before you click to confirm;

11. you ensure you're already locking the door basically when you finally click to confirm;

12. driver is expected to arrive in 10 minutes.

This is the UX that wins.

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Discussion

Sounds great. Let's do that. 🫡

You don't get a Skip option for rating? 🤔🤔(Top right in white font)

For item 1, you can skip clicking o this link o The top right

Its basically the same UX as it was 10 years ago

The power of network effects

The way around it is to not use it. The last time I used Uber was 2017 and there was a charge when a driver decided not to pick me up. I started walking 4 miles from work to home home.

I think they didn't win by having great UX and all that. They just play dirty. How? No idea.