Right, but they can, they just have to build a following.. Nostr and zaps are just a messaging layer for future lightning services or memberships. I notice most creators make their revenue from extra sources like patreon. Isn't that how it would work in the future for nostr as well? The lightning services, such as having a membership to a special access, selling merchandise, or etc just need to be built out. Thinking like, twitch but without the ads (in which nostr is just the chat box).