It's exactly the same procedure you run for a Corporate Bitcoin wallet. Corporations that manage Bitcoin all have a seed phrase stored somewhere. When the seed is created, all the involved parties can see all words. And there is always a backup seed somewhere. In theory any of them can make a copy to steal the coins later. So, your physical environment during the seed creating has to block that from happening as much as possible.
Also, I wouldn't have just one master account. Companies generally have multiple corporate accounts to make sure not all their eggs are in the same basket. I would create 5 or 10 and grow them all independent of one another to make sure you have a voice even if something happens.
Remember, their Nostr key is just their voice. It's not the company itself. The company will survive if the key leaks.
In the end, they will never recover a leaked account, regardless of how well you protect it. So, as a company you need to have a plan B that is outside of that account: getting another account up to speed.
With FROST, you can run a software scheme where a single computer somewhere secluded generates a key and shards it to the top level folks. As long as that computer is protected and offline, it should be fine and no one needs to see the full key. You can even copy that in 2-3 computers in separate locations to make sure you have a backup.
Once the shards are out, you can just close the location and not allow anybody in to see the seed.
In the future, this could be just a Nostr hardware wallet of some sort. You don't necessarily need a computer. The seed would be stored into that device.