Wine is an old-world industry with old-world ideals, yet it’s stuck in the fiat hamster wheel. Producers want to make high-quality wine that improves with time, but increasingly, their customers can’t afford it.

The best wines often come from vineyards that have been passed down through generations. That’s something special – it speaks to the long-term vision needed to maintain a vineyard and produce year after year. But, this modern mismatch is striking: the wine people want to buy doesn’t align with what producers want to make. As wine becomes more disconnected from its historical roots, it’s losing its place in culture.

The key here is the hard money standard. If we could return to something like it, I believe wine, like so many things, would regain its place in society. It’s deeply ingrained in Europe, and even fiat money hasn’t completely destroyed that connection. In America, however, the wine industry is still fairly young.

This issue isn’t exclusive to wine. It affects all farmers and food creators who just want a deeper connection to the land and to the people who appreciate the things they make. The real beauty comes from creating experiences with others that leave them feeling good, rather than just checking boxes for sales.

That’s the kind of community building America needs right now.

When I think about the return to a hard money standard, these are the connections I think about: not just increasing wealth, but enriching relationships and appreciation.

If people can save and prosper through their own hard work, they’ll be more capable of appreciating both the little and the finer things in life.

That's why I Bitcoin

Thank you for this! It’s really important to create an atmosphere where this can flourish.

When land is cheaper to plant vineyards (especially in CA) and the certification process smoother, less timely and cheaper; there may be more incentive for younger generations to become vignerons. There is more incentive in Europe because of property tax benefits long term ownership. Unlike California…(where I live)

Most quality winemakers in my experience just purchase grapes from farmers who meet their standards. That being said it’s becoming increasingly common for growers to sell their vineyards or winemakers to sell their brand because their children don’t want to carry on. We have to recreate the culture of the family craft/business !

A bit of a rant there sorry. Thanks for sharing and being a pioneer in Colorado!

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dude you're so on point. I started writing this because I just keep seeing wineries Market themselves as family wineries and it just seems diluted even though it is a really cool thing.

I didn't really think about how Bitcoin demonetizes land and makes it much more approachable for people to actually get into viticulture from the outside.

I've been thinking that the familial atmosphere wine making was A cool thing, and it is and will continue to stay that way, but the fact that it's only that to a large degree just says that young people can't get into it unless they were born into it

You are on point too! Hopefully bitcoin helps the world to stop treating land as a store of value and more of a utility.

Hopefully with our generation we can stack enough sats for our children to be incentivized to stick with our craft. I’m not a professional winemaker but hope to retire as a chef and become one in the near future.

LFG

you're firing me up rn