Subnostr

Thank you for this! It’s really important to create an atmosphere where this can flourish.

When land is cheaper to plant vineyards (especially in CA) and the certification process smoother, less timely and cheaper; there may be more incentive for younger generations to become vignerons. There is more incentive in Europe because of property tax benefits long term ownership. Unlike California…(where I live)

Most quality winemakers in my experience just purchase grapes from farmers who meet their standards. That being said it’s becoming increasingly common for growers to sell their vineyards or winemakers to sell their brand because their children don’t want to carry on. We have to recreate the culture of the family craft/business !

A bit of a rant there sorry. Thanks for sharing and being a pioneer in Colorado!

Ben Justman🍷 11mo ago

dude you're so on point. I started writing this because I just keep seeing wineries Market themselves as family wineries and it just seems diluted even though it is a really cool thing.

I didn't really think about how Bitcoin demonetizes land and makes it much more approachable for people to actually get into viticulture from the outside.

I've been thinking that the familial atmosphere wine making was A cool thing, and it is and will continue to stay that way, but the fact that it's only that to a large degree just says that young people can't get into it unless they were born into it

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Discussion

Chef Tommy 11mo ago

You are on point too! Hopefully bitcoin helps the world to stop treating land as a store of value and more of a utility.

Hopefully with our generation we can stack enough sats for our children to be incentivized to stick with our craft. I’m not a professional winemaker but hope to retire as a chef and become one in the near future.

Ben Justman🍷 11mo ago

LFG

you're firing me up rn