Normies may get interested in things like live streams. Do them on zap.stream and give people a link to your stream, pretty simple stuff. They may even try zapping since you don't even need to log in to do it!
Maybe post some articles on habla.news and let people see the return of "blogger" like easy content sharing. Without all the fuff of registration and with monetisation built in without ads, without bureaucracy.
Maybe then they'll make their own content and want to stick to nostr. Maybe then they'll explore the microblogging scene too.
Their favourite influencers are not on the technology, so they need to do it themselves.