Love this.

How do things start moving the opposite direction though, where is the line between intuitive UI and not creating zombies.

How do you do experiences that incentivize using your brain?

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This is exactly what we need Karnage to tell us 😎 I am terrible at UI, and spend countless hours just trying to make mobile first UIs, but I think there is some opportunity here to absolutely eclipse the apple mentality of making 'dumb as shit' interfaces. Maybe like, some sort of gamification 🤔