so Threads is going strong because it has mostly light/easy content, while nostr is struggling because is mostly heavy/intellectual content?

Maybe there's simply a divide based on market preference (aka: I want mindless stuff I go to threads, I want intellectual stuff I go to nostr)

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Nostr is too small to compare with Threads. For every 1 person using Nostr there are 10,000 people using threads.

But if comparing Threads growth with that of Bluesky or X then I think it's pretty clear that there is more than a divide, there is a sort of vibe migration happening.