Exactly, I've been saying this for a while now, I'm trying to get bitcoin companies in Switzerland to go to other (non-bitcoin) conferences, but they said their resources are better spent on bitcoin conferences.

I have an idea where maybe Bitcoin Association Switzerland (BAS) could pay for 10 stands at websummit for a few days (2k each per day) and we bring 10 companies from Switzerland financed by the association.

BAS has some nice bitcoin reserves 🙂