What about vouchers/ rewards?
Im planning to do this for my business and offer a liquid asset pegged to steel. %5 back on purchases (rewards) or 95% face value on purchases paid up front (vouchers).
✓ Redeemable for mobile welding services (not steel).
✓ no pump to a secondary market (though no way to stop one).
✓ I'm not anon (you can look me up and catch your fade)
Why not just give sats back? Why not just price it correctly so you don't have to do all this other stuff? Why not just sell steel for sats and that's it?
1 I do sell steel for sats. (With a discount too)
2 Because Im running a business.
3 I want to keep my sats and make more of them.
4 And a customer would be inclined to repeat their business if they have a coupon (in the form of a RWA) that can only be redeemed at my store.
5 in my trade low prices actually looses you the good (b2b) bids because people won't take you seriously.
If you price your products correctly you won't need to waste time with token-back marketing gimmicks. You'll be able to focus your energy on your craft. Your work and professionalism should speak for itself and that will be the positive flywheel that retains and attracts customers.
If vouchers have no value in commerce then why have they existed for so long?
It's like those gas station punch cards for a fountain drink. Every corner store has a 32oz for ¢99. But some people will go out of their way to use one store because they will get that 5th one free. And most likely without even looking at the prices of the rest of goods they purchase.
No successful business operates without marketing. So what are you saying?
I should be clear I'm not advocating people buy these out of speculation or with any intention other than to do business with me.
Vouchers, Airpoints, loyalty schemes all suck for the consumer because it limits their freedom of choice. I would rather just get value back in the form of sats where I can choose to spend how I like and not have a tenth punch card in my wallet or another voucher email in my inbox.
If you're a strong confident business, let your customer have freedom of choice. Let me choose to buy from you because of your craftsmanship, not because of a punch card.
Every successful business does marketing.
There's marketing then there's tokenized Real World Asset blockchain gimmicks.
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