r/K selection theory, and time preferences.
A male that abstain from sexually promiscuous behavior is less likely to cheat, and be a better provider of his household.
He is foregoing his sexual pleasure in returns for a more closer partnerships with his wife.
The studies are as prevalent but it's fair to assume that sexual promiscuity in general is bad even for men who aren't as easily emotionally attached with sex.
But yes from a moral relativist standpoint male promiscuity is acceptable but I don't think so.
I think Marriage is the most important institution that keeps society functioning without marriage society crumbles.