I haven't used AI for this purpose, to be clear up front, though I am sure it would spit out something that looks decent.

Good branding and logo design are much more than the aesthetics, however. AI cannot intuit things or make judgments about what is most fitting based on real needs (rather than perceived needs). AI won't *craft* a full brand for you. And whatever it produces, it isn't capable of considering human cemterdness in the design process.

It might be a decent option for a small project, but not an advisable option for a big project or business venture.