I use venice for this.

Sure, I use it for that, and the work is pretty decent.

I haven't used AI for this purpose, to be clear up front, though I am sure it would spit out something that looks decent.

Good branding and logo design are much more than the aesthetics, however. AI cannot intuit things or make judgments about what is most fitting based on real needs (rather than perceived needs). AI won't *craft* a full brand for you. And whatever it produces, it isn't capable of considering human cemterdness in the design process.

It might be a decent option for a small project, but not an advisable option for a big project or business venture.

Depends od how big/important is the project to you. If it‘s like a fun project then totally go for it. ChatGTP is very good in making visuals (not sure what you mean by branding content though).

My advice would be don‘t make the logo too detailed. Imagine it on a website in a thin header and go for a good readability on that size.

But if this a serious project, then what Jordan says.

Try flux for free first.