I think one of the biggest hurdles will be privacy. I don’t think most normies will understand that most of what they post will be spread across the world on relays owned by people/entities who may or may not be ethical.
I think about Instagram and all the personal photos/videos that users post knowing with a certain degree of confidence that it can’t be seen by those who they have not given permission to.
It will be interesting to see how this protection will be provided for them. If not, I think for this reason most normies would be out.