I invoice in sats if client desires to pay in BTC (or in some cases a stable coin) in which I then convert to Bitcoin

At the moment re: marketing, I believe relationships are greater than transactions.

So my marketing is subtle and focuses on:

3 C’s of Revenue

Content

Create more than consume

Conversations

Connect more than convey

Clients/Customers

Cultivate More than convert

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As for you feeling overwhelmed; don’t be.

Don’t feel like you HAVE to transact strictly in BTC… 95% of the marketplace isn’t ready for that.

Offer it, encourage it (ie a discount if paid in BTC), support onboarding clients to Bitcoin via education and value add hand holding.

In other words, lead the horse to the water but don’t force its head under water…that’s a good way to get kicked in the teeth!