imagine not having prime

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Prime encourages high time preference instant gratification

If you order a lot from Amazon, why pay shipping and wait longer to receive your stuff?

Order over 35$ and shipping is $0.

This barrier increases the friction just enough to make the buyer ask the questions:

Do I need this?

Do I need this now?

That would make u spend more over time

Do you not buy anything ever? Like what if you wanna buy $5 soap, you’re gonna buy other stuff just to not pay shipping?

Local grocery, hardware stores have a selection of stuff

I don't have prime

You might be the last human. Protect yourself.

How dare you