Why? Because we want you to buy more stuff from us.

Why? Because we want you to buy more stuff from us.

imagine not having prime
Prime encourages high time preference instant gratification
If you order a lot from Amazon, why pay shipping and wait longer to receive your stuff?
Order over 35$ and shipping is $0.
This barrier increases the friction just enough to make the buyer ask the questions:
Do I need this?
Do I need this now?